Reykjavik Fashion festival 2013

8 Fashion Designers selected to show their design in Reykjavik Fashion Festival which is held besides designers march from 14 to 16 of march.
This is the fourth time the festival takes place, which was founded 2009

They are 1 Huginn muninn, 2 Farmers Market (Bergþóra Guðnadóttir), 3 Jör by Guðmundur Jörundsson, 4 Mundi and 66°north, 5 Ella (Elínrós Líndal), Ýr (Ýr Þrastardóttir), Rey (Rebekka Jónsdóttir) and Andersen&Lauth.

Fantasy dress

This dress was made of  gauze which i dyed with coffee and I named it,

The glacier in the spring thaw

I was inspired of this glacier in Iceland,

Snæfellsjökull

Recycled coats

Inspired from Dior's A-Line  from 1955


Raincoat 
Made of newspaper and plastic

Made of coffee bags and candy wrappers. The candy wrappers line are inspired from Coco Chanel.

This coat is made of textiles fabric, coffee bags and plastic bags.
The Hood is knitted from plastic bags. 

Fashion Designer Stella McCartney

Stella McCartney is a British fashion designer best known for her eponymous label. She was born in September 1971 to former Beatle Paul McCartney and musician, photographer  Linda McCartney, she spent her formative years travelling the world with her parents who, at the time, were both in the band Wings.

When she was 13  she started  to make her own clothes. Three years later she undertook an internship with Christian Lacroix, after which she completed an art foundation at Ravensbourne College and then a degree in fashion design at Central Saints Martins. After graduating, she shadowed Savile Row tailor Edward Sexton to learn more about the craft.

Stella is renowned for her sharp, simple tailoring with a feminine edge and considerate approach to wearable design. She says that It's not about what clothes  looks like in the studio or on the runway,It's what they looks like on a real person that matters. That isn't easy, but it's what's fun. Following in the footsteps of her mother Linda, she is a staunch supporter of animal rights and a strict vegetarian - she refuses to use leather or fur in any of her designs. Instead, her shoes are made of vinyl or plastic and all belts and bags are made from raffia and fabric.

Stella does use wool, silk, and other animal-derived fabrics in her designs.

Her graduation collection in 1995 was modelled by friends and supermodels Naomi Campbell, Yasmin Le Bon and Kate Moss – for free – at the graduation runway show. The collection was shown to a song penned by her famous father, called "Stella May Day."  The show made front-page news, and the entire collection was sold to Tokio, a London boutique. The designs were licensed to Browns, Joseph, Bergdorf Goodman and Neiman Marcus. In 1998, she designed her sister Mary's wedding dress for her wedding to television producer Alistair Donald.

In March 1997 McCartney was appointed Creative Director of Paris fashion house Chloé, following in the footsteps of Karl Lagerfeld.

In 2001, she launched her own fashion house under her name in a joint venture with Gucci Group (now the PPR Luxury Group) and showed her first collection in Paris.  Now she  operates 17 freestanding stores in locations including Manhattan’s Soho, London’s Mayfair, LA’s West Hollywood, Paris’ Palais Royal and Milan, and recently opened doors in Rome and Miami. Her collections are now distributed in over 50 countries through 600 wholesale accounts including specialty shops and department stores.

In 2003, she launched her first perfume, Stella.

In 2004, she designed clothes for Madonna's Re-Invention Tour, Annie Lennox's summer tour, and Gwyneth Paltrow's and Jude Law's costumes for the film Sky Captain and the World of Tomorrow.

In 2005, she designed a range of clothing and accessories for H&M to boost public awareness of her own brand and to create more affordable options for her fans. The line was released in November of that year and sold out almost immediately on launch day in record time

In January 2007, McCartney launched a skincare line, CARE. The 100% organic line includes seven products, from a cleansing milk made with lemon balm and apricot to green tea and linden blossom floral water.

In 2008, she launched a new lingerie line.

In November 2010, the Stella McCartney Kids collection was launched for newborns and children up to age 12.

In June 2012, Stella McCartney personally invited the Soul Rebels Brass Band to perform at her 2013 spring fashion presentation hosted at the New York Marble Cemetery in New York City on June 11, 2012. Other special guests invited to the very private and exclusive party included Anne Hathaway, Jim Carrey, Anna Wintour, Annie Leibovitz, Lauren Hutton, Amy Poehler, Solange Knowles, P'Trique, Greta Gerwig and André Leon Talley.

"Stella McCartney" reads beneath the Adidas logo on this dress worn by Caroline Wozniacki at the 2010 US Open.

She also launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation in September 2004. This line is a sports performance collection for women. The critically acclaimed sports performance collection “adidas by Stella McCartney,” has since successfully grown to include several athletic disciplines including running, gym, yoga, tennis, swimming, golf, winter sports and triathlon. In September 2010, Stella McCartney was appointed Team GB’s Creative Director for the 2012 Olympics by adidas – the first time in the history of the games that a leading fashion designer has designed the apparel for a country’s team across all competitions for both the Olympic and the Paralympic Games.

       

 

Fashion Designer Alexander McQueen

     

Lee Alexander McQueen was born  in Lewisham, London on March 17, 1969, a British  fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose female strength and sensuality with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows.

McQueen dropped out of school when he was 16 and found work on Savile Row, a street in London's Mayfair district famous for offering made-to-order men's suits. He worked first with the tailor shop Anderson and Shephard, and then moved to nearby Gieves and Hawkes.

McQueen decided to further his clothes-making career, and moved on from Savile Row. McQueen began working with theatrical costume designers Angels and Bermans. The dramatic style of the clothing he made there would become a signature of his later independent design work. McQueen left London for a short stint in Milan, where he worked as a design assistant to Italian fashion designer Romeo Gigli. When he came back to London, he enrolled at Central Saint Martin's College of Art & Design, and received his M.A. in fashion design in 1992.
He became head designer of the Louis Vuitton-owned Givenchy fashion line in 2004 and launched his own menswear line. He earned the British Fashion Council's British Designer of the Year award four times, and was named Commander of the Order of the British Empire.
 McQueen died in February 2010.

Björk the Icelandic singer sought McQueen’s work in 1997 for the cover of her album Homogenic. McQueen also directed the music video for her song “Alarm Call” from the same album.

Sarah Burton

Sarah joined the McQueen brand in 1996 as an intern, the year of 2000 she was appointed  head of womenswear working as McQueen's right hand and after McQueen's death she completed the Autumn/Winter 2010-2011 collection. She was named Creative Director of Fashion for London division.

Sarah Burton, Feminine dress  VS Alexander McQueen masculine dress

Motivated by the work of Alexander McQueen, McQ looks to reference the essence and spirit of youth and sub cultures. The concepts of anarchy, rebellion and revolution are never far from the seasonal fundaments. McQ transcends generational and geographic borders and is governed by new rules and new influences. McQ stands out from the crowd with a unique, modern attitude, featuring collections that speak a distinctly urban language. 

For the Autumn Winter 2012 Collection, McQ takes inspiration from quintessential British traditions and outdoor pursuits, with references including the military,1940s land girls,  the great outdoors and equestrian style. Elements of Victoriana also feature, with the puff sleeves and buttoned collars   of the period reworked for a modern wardrobe. The collection distils the essence of British heritage and its subcultures, using mod, skinhead and punk elements captured in a collection that celebrates youth and irreverence.

Fashion Designer Hubert de Givenchy

Hubert de Givenchy was born in Beauvais, France on February 21, 1927. Impressed by the 1937 World's Fair in Paris, young Givenchy decided he wanted to work  in fashion design. He studied at the École des Beaux-Arts in Paris. His first designs were done for Jacques Fath in 1945, an association that came through family members who knew Fath personally. Later he did designs for Lucien Lelong (1946) and Robert Piguet  — working alongside the still-unknown Pierre Balmain and Christian Dior. From 1947 to 1951 he worked for the avantgarde designer Elsa Schiaparelli.

In 1954, Givenchy's prêt-à-porter collection debuted and later a men's line was also launched.

The House of Givenchy was split in 1981, with the perfume line going to Veuve Clicquot, while the fashion branch went to Luis Vuitton Moët Hennessy portfolio of upscale brands. As of today, they owns Parfums Givenchy as well.

Hubert  de Givenchy was named to the International Best Dressed List Hall of Fame in 1970.

        

During his reign as the designer of the label bearing his name, Hubert de Givenchy was known for his modern, ladylike styles, which earned him many loyal clients. The most famous ambassador of the brand was Audrey Hepburn in films such as Sabrina, Funny face and  Breakfast at Tiffany's. His other famous patrons include Empress Farah Pahlavi and Marella Agnelli, as well as the Guinness, Grimaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy. Hubert de Givenchy retired in 1995.

Givenchy designed In 1961, a little black dress for Blake Edwards' romantic comedy, Breakfast at Tiffany's, where Hepburn plays a leading role alongside the actor George Peppard. Audrey took two copies of the dress back to Paramount, but the dresses, which revealed a considerable amount of Audrey's leg, were not suitable for the movie and the lower half of the dress was redesigned by Edith Head. The original hand-stitched dress is currently in Givenchy's private archive, whilst one copy Audrey took back to Paramount is on display at The Museum of Film in Madrid and the other was auctioned at Christie's in December 2006. None of the actual dresses created by Givenchy were used in either the movie or the promotional photography.

The dress is cited as one of the most iconic items of clothing in the history of the twentieth century and perhaps the most famous "little black dress" of all time.The dress attained such iconic fame and status that it became an integral part of a woman's wardrobe. Givenchy not only chose the dress for the character in the film, but also added the right accessories to match the long gown in the form of  a foot long cigarette holder, a pearl choker of many strands, a large black hat and opera gloves which not only visually defined the character but indelibly linked Audrey with her.

The dress is a black Italian satin sheath evening gown. It is describe as  sleeveless, floor-length gown with fitted bodice embellished at the back with distinctive cut-out décolleté, the skirt slightly gathered at the waist and slit to the thigh on one side, labelled inside on the waistband Givenchy.  The bodice is slightly open at the back with a neckline that leaves uncovered shoulders.  The look has been described as "ultra-feminine" and "Parisian.

Givenchy gown 1950

Breakout stars 2012

The Designers Susanne Ostwald and Ingvar Helgason of Ostwald Helgason 

http://www.style.com/trendsshopping/streetstyle/123112_Tommy_Ton_Best_Of_2012/

Ingvar Helgason and Susanne Ostwald

Their resorts line for 2013

           Solange Knowles

Russian fashion queen Miroslava Duma has taken love with Ostwald Helgason seen often wear their designs.

Ostwald Helgason will show autumn and winter collection at Saturday 9th February at the fashion week which is currently ongoing in New York and then in London 15th February.

Audrey Hepburn 1929-1993

QUOTE 

"I depend upon Givenchy as American women depend upon their psychiatrist."

– Audrey Hepburn

http://www.biography.com/people/audrey-hepburn-9335788?page=2

Star of the sixties century  were delicate, vegetative and often childish. The actress Audrey Hepburn reflected  for example that type. 

She took the world by storm in the film Roman Holiday (1953) critics and audiences   alike were wowed by her portrayal of Princess Ann, the royal who escapes the constrictions of her title for a short time. She won the Academy Award for Best Actress for this performance.

She made another award worthy performance in Sabrina (1954) as the title character, the daughter of a wealthy family's driver.  Hepburn earned her an Academy Award nomination for her work on this bittersweet romantic comedy.

In the musical Funny Face (1957) Hepburn was undergoing another transformation. She played a beatnik  bookstore clerk who gets discovered by a fashion photographer and in that film, Hepburn clothes were designed by Hubert de Givenchy.

For the first fashion show girls were equally famous  as actresses. Twiggy was symbolic of this decade with super slim body and childish look.

Breakfast at Tiffany's (1961), Hepburn set new fashion standards as Holly Golightly. She played a lighthearted but ultimately troubled New York city party girl and received again Academy Award nomination  for her work on the film.

The actress  Audrey Hepburn remains one of Hollywood's greatest style icons and one of the world's most successful.