Known for a high profile and classic clothing from quality material for reflective women
Elínrós was ahead of her time when she started talking about slow fashion (ie slow fashion) that make out classical clothing made of quality materials. Clothing that will last a lifetime, requires less washing and is therefore environmentally friendly
The Head of Design at ELLA is Katrin Maria
Karadottir. She has various experiences in design and works part time as
adjunct for Iceland Academy of The Arts. Katrin studied as a designer at Studio
Bercot in Paris. But at that time she had already received a degree in
tailoring from Iceland. After her studies in Paris Katrin held the position as
assistant to Anja von Kragh at John Galliano and Christian Dior. Katrin´s
passion is hiking in the mountains and she spends most of her free time in the
mountains. For the last 10 years Katrin has worked part time as a mountain
guide and it is from the Icelandic nature that she receives her energy.
The Reykjavik Fashion Festival was held 16 th of March 2013. ELLA´s show was all about celebrating with very feminine shilouhettes, light colors and silk/bamboo fabrics.
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