Topshop are placed in old building in Oxford Street but it feels like the building has transformed for the store. No matter the time, the store is filled with people, as this is the flagship store.
The displays showcased a Gothic style and it's obvious that Halloween is coming up. The feel is edgy and trendy and aimed at young people or young adults. Window display are very interesting and beautiful. The store is clean and organized by trend.
You can have basket to fill in and the staff is wearing a logo T-shirt. Staff is available at fitting rooms.
The Gothic collection is contemporary and edgy. It has lot of lace, leather, velvet, sequins and studs. Also death imagery; bones, skulls, and etc. Religious imagery; crosses.
Romantic details that create a huge distinction between goths and punks, such as flowers and organic forums. Shapes are most flowing, long and drapey. Mannequins have Gothic details like make-up and hair with melted wax.
The colours are neutrals, oxblood, blue, army green, black and cream.
The collection has accessories and make-up
The store is online, on Twitter and Facebook.
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